Advertising fixture



Feb. 16, 1932. w. SHEPARDSON 1,845,348

ADVERTISING FIXTURE Filed July so, 1931 as iQ TTq 2 27 M TTqb Patented Feb. 16, 1932 UNHTED STATES LIONEL w. szanrnnnson, 611 ronnno',;omol Y F Awm ma rrx'rnnn Application filed July 30, 1931; Serial No; 553,976.

My invention has for its object to provide a fixture for use in public places, which will be useful and have a unique artistry and, at the same time, display desired advertising material. Another object of my invention is to provide a construction whereby advertising placards may be easily substituted for each other without disturbing the fixture or its parts.

The invention may be containedin structuresthat vary in their detailsof construe-a 7 tion and, to illustrate a practical application of the invention, I have chosen an advertising fixture that embodies the invention, and shall describe it hereinafter. The

, fixture selected for purpose of illustration is shown in the accompanying drawings.

. Fig. 1 illustrates a perspective view of the 1 fixture. Fig. 2 illustratesatransverse view of the upright structure. Fig. 3 illustrates a view taken on the plane of the line 3 3 shown in Fig. 2. Fig. 4 illustrates one of the wedges used in the stand of the fixture.

The fixture 1 chosen for purposes of illustration may have a suitable base 2 which may be decorated by bas relief, such-as at 3. The base may have a pen or pencil support 4.

A hollow pipe stander-d5 is supported on i the base 2. The pipe standard 5 may support, at its upper end, a conventional lamp socket and bulb 6, having a shade 7. The wires 9 may extend through the pipe standard 5 from the lamp socket to a source of electrical energy. Thus the lamp may be positioned to throwa light on the advertising matter below it.

The display case 10 may be formed of wood or sheet metal. The display case lO has'a back board 11. The back board 11 is formed to have a central groove 12. Flange portions 18 are located along each side of the groove 12 and extend-the entire length of the groove. The board 11 is held in an upright position on a sheet metal shell 15.

The sheet metal member 15"is channel I shaped having outwardly extending flanges,

or lips, 16, along opposite edges. The lips 16 are adapted to slide under the flange portions 13 of the groove 12 and to-be held to insure a I standardj -Thus, theback board 111s SlilPf 00 frame and back the pipe standard 5 by means of therein. A pair of fillers, or Wedges 20, having semiscylindrical grooves21," are formed to fit about the pipe standard5 and fit with in" the casingmember 15 so as top-ress'the walls of he caslng member 15 outwardly andthe lips 16 into engaging relation with I the flanges 13. 'The'lower ends 22, of the side-edges. The frame 25 may be secured to; the raised I portion so-that the,' edge's of the frame extend slightlyiinwalrdly,"forming a ledge '27 ".whic h will holdtheiglass in place' One of the side edges of the backboard does not have a raised portion, and thereby forms a slot 30 in combination with the back board and framethrough which the glass plate 28,

and advertising material 31,- may be withdrawn or inserted. Y

The front side of the back board has two separate. displays 35. and36, both being subs'tant-ially the same in construction. The display 35 is held in place by means of a frame 37 which extends about the edges of the front side of the back board and along the side of the casing member. Three'sides of the frame 37 are fixed to a raisedportion 38 on the front side of the back board, and extend slightly inward to form "a ledge 39 for retene tion of a glass plate 40. The upper end of the frame bridges the two side raised portions to form a slot 41. The slot 41 is adapted to receive the glass plate 40 and permits of insertion of advertising placards 42. V

The shell 15 may be provided with a display unit 50. The front of the casing member may be provided with a raised portion 51 whichextends around its top side edge an board, the'back board may 70. have a raised portion26 .aboutthree" of its 3 bottom. The frame 52 may be fixed as by soldering so that it extends slightly over the edge of the raised portion 51 to form a ledge 53 for maintaining the glass plate 54 in position. One side edge of the casing member is bridged by the frame 52 to form a slot 55 through whichthe glass 540 and such advertising placardsi56, asunay be fdesired,.may be inserted. Thus, it Will be seen by my invention, I utilized substantially all the space about the pedestal for advertisingpurposes and, at

the same time, provided a decorative lamp that may be readily assembled and the advertising materiallnay be readily replaced. i Lclasim: 1 In an advertising fixture, :a base, a pedesta'lfseoured to the base, asupporting board, frames-secured to opposite sides of :thesupporting :board and 'having'edge portions 10- c'ated "in spaced relation for the receipt of advertisi jg material therein :and forming slots :located between the frameand the-sup porting %board :at the edges' of the supporting board, the supporting board having inwardly-iextending flange parts and a--=sheet :metal she'll surrounding the pedestal and shaving outwardlyextendingv flange parts for engaging'zthe inwardly eextending flange parts of 30 the supporting-board, :blocks insertible within the-shell-and'located intermediate'the sides ofit-he'shell and=therpedestalito force the'zsaid flanges into engaging relation, the shell havmg af-ra-me, the flirame haming parts located in spaee dtrelation with respecfitothe shell for rece1v1ng:and retaining zadvertisingisheet :ma-

7 terla'l.

' 'llnwitness whereofl :have hereunto signed my -namerto .tliis specification.

. LIQNEL- yv; SHEPARDSON. 

